The longer I blog the more I realize that if I’m experiencing something as a blogger, it’s most likely I’m not alone. Since I’ve had a few things on my mind regarding my blog lately I thought it’d be a good time to write about it rather than put up my other planned post. So here’s whats been on my mind lately…
Lately I’ve been trying to focus on creating longer, evergreen type content. Long posts that will be relevant for a long time barring some small updates here and there.
I love making these type of posts. In fact I have a bunch of evergreen content planned that I’m excited to work on and write.
What I’ve been struggling with lately is developing my blogs identity. If this is something you’ve experienced, you’re not alone.
IN THE BEGINNING
When I first started this blog, I had a rough idea of what I wanted to do with it. I wanted to be able to write about topics that I found interesting without limiting myself to just one thing.
The more I wrote and the more I read other blogs, the more I questioned what direction the blog was headed. Should I niche down my blog? How much of myself should I put into the blog posts? Who even wants to read about this anyways?
I think that these thoughts creep into a lot of people’s minds when they start blogging. One reason I think this happens is because a new blog can be quiet. Like eerily quiet, and by quiet I mean you feel like you’re just writing for yourself. You look at your analytics and see 1 person viewed your blog, but wait that was just you checking it at work….
IN COMES THE TEMPTATION
Having no one read your blog kinda sucks. Not kinda, it does. The temptation to start posting things that you think people will want to read rather than what you set out to do may cross your mind. It’s only natural.
Thoughts like: Look at these fashion bloggers, they have tons of followers, maybe I should change my blog to focus on fashion! Or, maybe if I do a lifestyle blog I can make way more money…
I think its best to try to resist this temptation as much as possible. You could do it and it might work, but you’ll end up losing a little bit of yourself in the process. Don’t sell bits of your soul for a few more hits or dollars, trust me it won’t be worth it.
INSTEAD STAY TRUE TO YOUR INITIAL PLAN
Always keep in mind what you set out to do when you started your blog. I’m not saying don’t change what you’re doing if it’s not working, but rather keep experimenting until something does work.
Like anything else, the more you blog, the more you’ll learn what you truly like and dislike. For myself these are a few things I’ve learned so far:
- I don’t like being limited to a few blog topics as I have a lot of interests and the freedom to talk about them all is priceless.
- Keeping a personal aspect to the blog is important to me. At the end of the day this is my personal blog, so I want to keep that “feel” to it.
- I like keeping to a blog schedule, but I also like the option to post something on a whim if I feel like it.
- Having a site or social media with a lot of pictures of myself just isn’t my thing.
- I enjoy engaging with visitors to the blog and want to encourage more of it in the long run.
For yourself, you’ll learn what you like and don’t like as time goes on. These lessons will help you develop your blog identity, but keep in mind..
YOUR BLOG WILL CHANGE OVER TIME
[clickToTweet tweet=”The more you find out about yourself as a blogger, the closer you are to developing your blogs identity.” quote=”The more you find out about yourself as a blogger, the closer you are to developing your blogs identity.”]
What you initially set out to do may not be what your blog ends up to be. Think of your blog as an extension of yourself. As you grow you learn, evolve and adapt. Your blog will learn, grow and evolve along with you.
Eventually overtime your blog should develop its own unique identity that will set it apart from all the other blogs out there. An identity all its own, and one that you can be proud of.
At least that’s what I think should happen. My blog is still developing it’s identity and has a long way to go. As a blogger I think I’ve come a long way and I am really enjoying the whole process of learning.
I want this blog to place where people can come to learn, discuss and get inspired about their own lives and whatever it is they’re in pursuit of.
That is the identity I’m trying to create with this blog. Hopefully I’ll get it right sooner or later. Emphasis on the sooner.
THAT’S ABOUT IT FOR NOW
You’ll find your way to creating a strong blog identity as well. If you’ve experienced what I’ve described or are experiencing it now take some relief knowing that you’re not alone. Stay true to yourself and be patient. With a little experimentation and time, you’ll find your blog identity all in due time.
~ LET’S TALK ~
Your turn to talk! I want to hear what some of your experiences with this topic. How has your blog changed since your first started? Have you struggled to find your blog identity? If so what were your experiences and what helped you along the way?
Leave your comments below!
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